THE CHALLENGE
Jindal Steel’s frontline plant workers faced a critical barrier: industrial safety SOPs existed only as dense, technical documents — difficult to absorb quickly in the demanding environment of a live plant.
Key challenges included:
► SOPs were available only as text-heavy PDFs and Word documents
► Workers required visual, step-by-step explanations of procedures
► Many blue-collar employees had limited familiarity with formal English
► Training content needed to be simple, practical, and immediately actionable
Jindal Steel specifically required very simple English sentence structures so that even semi-literate workers could clearly understand the safety instructions.
THE AI SOLUTION
Flipick built AI-powered end-to-end content development workflows that auto-generated full training modules directly from Jindal Steel’s source SOP documentation:
| 📄 On-screen learning content | 🔊 AI voice narration |
| 🎬 Avatar-led video modules | 🖼️ Visual learning assets |
| 📝 Voiceover scripts | 🌐 Multilingual Hindi localisation |
All processing runs entirely within Flipick’s secure infrastructure — ensuring 100% content confidentiality, critical for industrial and HSE-sensitive operations.
WORKER-FRIENDLY LANGUAGE DESIGN
A core requirement from Jindal Steel was that the training content be genuinely accessible to frontline workers. Flipick adapted every element of the language and tone accordingly:
► Very simple English sentence structures suitable for semi-literate workers
► Clear and direct instructions for every operational and safety procedure step
► Colloquial Hindi rather than academic Hindi — making content natural for shop-floor workers
► Visual explanations accompanying every step so workers could follow without relying solely on text
IMPACT AT A GLANCE
The Project Dakshata initiative delivered measurable improvements in content production speed, accessibility, and workforce reach compared to traditional development approaches:
| Metric | Traditional | Flipick AI |
| Monthly content output | ~15 hrs / month | ~40 hrs / month |
| Dev time per hr of content | 20–25 days | ~3 days |
| Studio & presenter needed | ✔ Required | ✘ Eliminated |
| Content revisions | Time-consuming | Instant |
| Languages supported | Single | English + Hindi |
| Production cost | High | Significantly reduced |
PROGRAMMES DELIVERED VIA AI
► SOP-based Safety Procedures — 150+ individual learning modules
► HSE Hazard Awareness & Risk Identification
► Correct Operational Practices across plant functions
► Preventive Safety Measures and Emergency Procedures
PROJECT SCOPE
| 150 Hours
Total learning content |
~4 Months
Project timeline |
2 Languages
English & Hindi |
~40 hrs/mo
Average monthly output |