BACKGROUND
A Complex Programme Built the Traditional Way
Flipick partnered with the Indian Institute of Banking & Finance (IIBF) to develop a Treasury Management Certification Programme — a highly specialised course for banking professionals covering complex financial instruments, risk frameworks, and regulatory compliance.
The programme was substantial in scope and demand:
- 33 hours of learning content across structured modules
- Designed exclusively for practising banking professionals
- Deep subject-matter expertise required at every stage
- ~9 months to develop using traditional production workflows
| Development involved coordinating Subject Matter Experts (SMEs), instructional designers, content writers, a faculty presenter, an external video production studio, graphic designers, video editors, and animators — with each dependency adding lead time and revision cycles. |
THE TURNING POINT
Building a Smarter Workflow
The Treasury Management project revealed a fundamental challenge: traditional content production is too slow, too costly, and too dependent on external resources to scale effectively across BFSI learning needs.
Flipick responded by building AI-powered production workflows from the ground up — designed specifically for the confidentiality and compliance requirements of financial institutions.
How it works
Client-supplied base content is ingested into Flipick’s secure infrastructure. The system then automatically generates the full course package:
- On-screen learning content and structured module flow
- Voiceover scripts aligned to instructional design principles
- AI-generated voice narration
- Relevant visual assets and supporting imagery
- Avatar-based video presentations
| All processing happens within Flipick’s secure infrastructure — ensuring 100% content confidentiality. This is a non-negotiable requirement for BFSI organisations handling sensitive financial and regulatory material. |
RESULTS
The Numbers Speak for Themselves
| 85%
reduction in production time |
~3 days
to produce 1 hour of content |
5+
BFSI programmes delivered |
Traditional vs. AI Workflow
| Traditional Model | Flipick AI Workflow | |
| Development time per hour of content | 20–25 days | ~3 days |
| Presenter & studio required | Yes | Not needed |
| Content revisions | Days | Instant |
| Production cost | High | Significantly lower |